Retention Manager Retention Manager
About Us
Started in 2019, STAGE is a dialect-based OTT platform known for producing premium quality content in Indian dialects to reinforce, protect and validate people’s sense of identity for their culture and heritage.
We currently focus on Haryanvi and Rajasthani dialects. Our mobile apps have 15 Mn+ downloads and 1 Mn+ paying customers globally. That makes STAGE the biggest media platform in both regions.
In 2023, STAGE was also featured on Shark Tank India S2. Watch our story here.
Job Summary:
We are seeking an experienced and innovative Retention Marketing Manager to join STAGE. You will be responsible for developing and executing retention strategies aimed at increasing customer lifetime value, reducing churn, and fostering long-term relationships with our consumer base. This role requires a data-driven approach, creative thinking, and a deep understanding of customer behavior.
What would you do?
Manage the roadmap for retention focused features, such as push notification from planning to complete execution.
Develop comprehensive retention strategies focused on engaging and retaining D2C customers, utilizing various channels and touchpoints.
Segment the customer base and personalize retention initiatives based on behavioral patterns, preferences, and lifecycle stages.
Loyalty Program Management: Plan, implement, and optimize customer loyalty programs aimed at incentivizing repeat purchases and enhancing customer loyalty.
Analyze program performance, assess ROI, and make data-driven adjustments to improve program effectiveness.
Whatsapp and CRM Campaigns: Create and execute targeted email campaigns, newsletters, and CRM initiatives to nurture customer relationships and drive engagement.
Develop personalized content and messaging strategies to increase customer re-engagement and retention.
Customer Insights and Analysis: Utilize data analytics and customer insights to understand behavior, identify retention opportunities, and predict churn risk factors.
Conduct A/B testing, analyze campaign results, and derive actionable insights for continuous improvement.
Cross-functional Collaboration: Collaborate with marketing, product, and customer service teams to align retention strategies with overall business objectives and product enhancements.
Communicate customer insights and trends to relevant stakeholders for informed decision-making.
Referral and Advocacy Programs: Develop and manage referral programs, encouraging satisfied customers to advocate for the brand and drive new customer acquisition.
Monitor referral program performance and optimize for maximum impact on customer retention and acquisition.
You should apply if you have :
Bachelor's degree in Engineering, Master's degree is preferred.
Proven experience in a senior-level retention marketing role, with a successful track record of developing and implementing impactful strategies.
Proficiency in CRM tools, email Whatsapp, SMS marketing platforms, and analytics tools such as CleverTap, GupShup etc.
Strong analytical skills with the ability to interpret data, generate insights, and drive actionable recommendations.
Creative thinking and strategic mindset with a customer-centric approach.
Excellent communication, project management, and team collaboration skills
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