Customer Acquisition Lead Customer Acquisition Lead
About the Company
Yral is a decentralised social media platform (like TikTok) with integrated Prediction Markets, built on Internet Computer Protocol. The platform provides monetization avenues for 4.65 Billion social media lurkers (passive users) by enabling them to speculate on the short-video content created by other users on the platform. The vision is to create a user-driven and governed social media ecosystem with the users in the centre. Not only would the users be given the majority share of the wealth that is being generated in the ecosystem, but the users will also have complete control over the various aspects of the platform such as governance, content moderation, development, and management, making the ecosystem more equitable and user-centric.
MVP: http://yral.com/ | LinkedIn: https://bit.ly/3E09m8Y | Twitter:https://bit.ly/3lw0dP5 | Medium: http://bit.ly/3XrfSMK
Key Responsibilities:
Create and implement a comprehensive customer acquisition strategy aligned with overall business goals.
Focus on acquiring customers through Twitter, Telegram, TikTok, and other active platforms in the web3 ecosystem.
Develop engaging and relevant content tailored for each platform, including tweets, posts, videos, and multimedia formats.
Plan, execute, and optimize multi-channel marketing campaigns to reach and engage target audiences.
Stay updated on the latest trends, tools, and best practices in social media and customer acquisition, particularly within the web3 and crypto industry.
Identify and engage with brand advocates and influencers to amplify our message and expand reach.
Continuously optimise the customer acquisition funnel to improve conversion rates and reduce customer acquisition costs.
Qualifications:
4+ years of experience in customer acquisition, marketing, or a related role.
Proven track record of developing and executing successful customer acquisition strategies.
Strong analytical skills and the ability to interpret data and make data-driven decisions.
Excellent communication and interpersonal skills.
Proficiency in marketing automation tools, CRM software, and analytics platforms.
Ability to work independently and as part of a team.
Strong project management skills and the ability to manage multiple projects simultaneously.
Experienced in Web3, blockchain, smart contracts, DeFi, NFTs, and dApp development.
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